Oct 3, 2022
EAT freedom sponsorS of “La via di Annibale sky marathon 2022”
What a blast!
We started where it all began: Sara’s home mountains around the alp of Malciaussia, where EAT freedom was among the sponsors of Europe’s highest sky marathon: La via di Annibale 2022.
We also had the pleasure to introduce our first official brand ambassador, Paolo Frisa, who ran the 42 km “carrying the EAT freedom’s flag”!
A savvy VP for Corporate Finance at a major cruise line, Paolo is a person that truly embodies the philosophy “work hard, play harder”.
Just 10 days before running this sky marathon, he successfully completed the TDS race in the Mont Blanc area – showing us how far we all can go with the right mindset, preparation, and support!
Enjoy the short clip from our day in the beautiful Valli di Lanzo – chances are that you’ll get inspired to participate next year!