IT ALL STARTED IN A TENT AT A HIGH CAMP ON CHO OYU, TIBET.
Our founder had climbed to 6,400 m hauling several kilograms of equipment.
A sinus infection had pushed her back behind her group’s schedule during acclimatization and she had climbed up alone to spend the night at altitude. Melting snow beneath the rays of her headlamp, with a mind full of doubts whether she could possibly make it to the top – or even through the night – she turned to her outdoor food pouch for comfort and energy. She found neither.
Hammered by the altitude, tired and further disheartened by the smell and taste of her food, she couldn’t eat more than a third. Her tongue still uncomfortably numb from some oily ingredients, she resolved to catch some sleep but a question kept coming back:
Is it really impossible to make good instant outdoor food?
A spark flared in her imagination, but back in 2011 she left on the mountain what seemed to be just a crazy idea.
And yet, The Boss sings it best:
“You can’t start a fire without a spark”
3 years later she had heard of the Italian chef who created delicious comfort food for astronauts and a second thought sparked in her mind.
“He is the right one!” But it all still seemed so far away from her life as an aerospace engineer.
She was to learn that some things are just meant to be
Fast forward to 2016 at an airshow near Venezia. At Sara’s lunch table sit three friends and two new faces. One humbly introduces himself as Stefano until the serendipity fully unfolds and Sara realizes who sits at the table. What followed is a story of friendship and innovation to retire low quality outdoor food.
EAT FREEDOM’S FIRE WAS STARTED
2011 | First idea
2016 | Our Core Team meets
2017 | Our name is born
2018 | We define what’s possible
2019 | We create our look
2020 | Our prototypes are born
2021 | EAT Freedom is founded
2022 | Our treats launch to space
PLEASED TO MEET YOU!
As born Italians we take food seriously wherever we go.
SARA ROCCI DENIS | FOUNDER
An “accidental” entrepreneur, Sara is an aerospace engineer at heart determined to gear you up with functional, performing products of great value beyond delicious taste.
STEFANO POLATO | CHEF
Relentlessly passionate about creating lip-smacking delicacies you crave, Stefano is obsessed with the very core of your food experience: the ingredients.
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